Lady Code had a chance to sit down with a hot new designer on the Miami Scene, Zoey Sage, creator of the clothing line Zoey Reva. At the young age of 21, she has already been featured in big-name magazines like Vogue, Cosmopolitan, and Women’s Wear Daily. She even participated in the Underground Fort Lauderdale Show where she was the youngest designer alongside renowned designers like Nicole Miller.
From a young age, Zoey knew she wanted to do something in fashion. Her mother in fact owns a Miami Model Agency, so fashion was coded in her genes. Originally wanting to be a stylist like her fashion inspiration Rachel Zoe, she would help her friends put together their outfits. Along the way, she realized she was tweaking designs, altering the waist and even the colors.
She then decided to design a capsule collection which launched online last year, immediately gaining recognition from Women’s Wear Daily.
Know your girl, know the customer you are targeting.”
Trial and Error
Although her line has gotten major recognition, Zoey had to learn a lot through her mistakes. She started this project on her own, without knowing the market or the clothing industry, quickly realizing that sizing, garments and inventory were all requisite elements of the learning curve. Sage stated it would have been beneficial to have a mentor to show her the ropes. In fact, she now wants to share what she has learned with other young designers saying, “This is 24/7, which is a lot of work. It’s not glamorous, but it is rewarding. The most exciting part is seeing the clothes come to life on a runway or in a photoshoot. It is knowing that you created something.” Other aspiring designers need to know what they will be facing.
Zoey is adamant about her vision. She ventured into design knowing exactly what she wanted. Sage states, “Know your girl, know the customer you are targeting.” When asked about her target audience, she says “It’s not about age, it’s about attitude. Our look is targeted to the effortlessly fashion forward. Super chic, very feminine. It can be day or night wear with our transitional pieces.” Zoey also made it clear that her credibility helped her saying “credibility is everything.” I think we can all agree with that.
Age is NOT a Thing!
Today, it seems like we always acknowledge someone’s age when they achieve success early in their life but in Zoey’s case “age is not a thing”. When learning that she was the youngest designer at the Underground Fort Lauderdale show, she was genuinely shocked stating, “I’m always the youngest. People assume my age would be an obstacle, it wasn’t. It is all about talent and creativity, not about how old I am.”
Let’s all take a minute to absorb that shall we. Your age shouldn’t be an obstacle or a defining attribute. Zoey is 100% right by saying you are defined by your talent or creativity. It is about your dedication, your work ethic and personality. We should not allow ourselves to be defined by age, height, hair color, degrees or any other external factors that people tend to use to label people.
People assume my age would be an obstacle, it wasn’t. It is all about talent and creativity, not about how old I am.”
The future is bright for this young designer. Currently, the Zoey Reva team is working on their new collection and revamping their social media. “People want to know you. If they relate to you, they like you.” says this quick wit designer. By showcasing who they are through social media outlets, Zoey Reva plans to take the clothing industry by storm. Zoey says that future collections are full of endless possibilities ranging from kids, to swim to commercial. However right now she wants to focus on “this” making it the best that it can be. “What’s the rush?”
Check out this super cute video below:
Make sure to follow Zoey on her social media:
Facebook: Zoey Reva
Love and light,